For over 60 years, the Ashoka name has been synonymous with precision, craftsmanship, and the timeless elegance of watchmaking. Our journey has been guided by a legacy of trust.
Today, we are thrilled to announce that this legacy is evolving. We are channeling our core values into a bold new era of luxury fashion: Ashoka Eyewear.
This isn’t just a new product; it’s a natural extension of our brand. Our philosophy has always been to blend tradition with innovation, and Ashoka Eyewear is the perfect expression of that.
Rooted in Heritage, Driven by Innovation
Just like our timepieces, our new eyewear collection reflects the values that have defined our family for three generations. Each frame is:
- Crafted with Precision: We are applying the same attention to detail that goes into our watches to create frames that are both beautiful and durable.
- Designed for Connoisseurs: Our collection blends artistic, modern design with classic silhouettes.
- Built with Premium Materials: We are sourcing high-end materials to ensure exceptional comfort, clarity, and protection.
Ashoka Eyewear is more than an accessory. It’s an expression of identity, a tribute to timeless sophistication, and a new way to carry our legacy.
A Launch with Meaning
This new venture is deeply personal. We are planning the official launch to coincide with the birthday of our co-founder Arpit Dhingra’s beloved late father. It is our tribute to his principles of integrity and excellence, which continue to guide everything we create.
From the grand prelaunch at the Hotel Pullman in New Delhi to the official debut, this journey is about celebrating family, tradition, and a new vision for the future.
We invite you to join us. Welcome to a new perspective.
No products in the cart.