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Co-Founder , CEO
I am Arpit dhingra and in the small town of Jandiala Guru, time took on a new meaning in 1962 when my grandfather, a visionary and passionate watchmaker, founded Ashoka Watch Company. With skilled hands and a heart full of dreams, he opened the first counter dedicated to the artistry of timepieces. Initially focused on repairing watches, he soon expanded into selling renowned brands , bringing a piece of craftsmanship and elegance to the community.
For decades, Ashoka Watch Company became synonymous with trust and quality. However, life’s clock is unpredictable. On May 3, 2021, we faced a profound loss with the passing of my grandfather.
In the wake of his absence, my father stepped into his shoes, determined to honour his legacy and take ownership of Ashoka Watch Company.
Embracing the digital era, we expanded our presence online, launching our website and active profiles on Social Media. We made it our mission to reach every corner of India, ensuring that our grandfather’s legacy would live on in a new form.
As we navigated this transition, challenges emerged. Competing against established brands like Titan and Sonata wasn’t easy. We faced obstacles in supply chains, branding, and consumer loyalty. Yet, inspired by our grandfather’s resilience, we refused to back down.
This journey led us to a defining decision: to create our own brand under the Ashoka Watch Company name, affectionately branded as “AS.” Where we aimed to cater to every customer’s need and our promise to our customers was simple: quality, authenticity, and timeless elegance.
In September 2024, we successfully participated in an event held in Chandigarh Group of colleges , marking another milestone in our journey. With extreme warm connections , the event showcased our commitment to quality and innovation in watchmaking. This experience further motivated us to expand our reach and continue delivering excellence in timepieces.
In December 2024, We had the oppourtunity of participating in a prestigious event organized at Pitex. The event proved to be a great success, reflecting the strong response to our brand. We also had the opportunity to connect with esteemed industry leaders. These interactions provided valuable insights and networking opportunities.
On 3rd February 2025, We proudly sponsored an event at I.K. Gujral Punjab Technical University. As part of this event, we set up an exclusive stall, showcasing our latest collection of timepieces to a diverse audience. A moment of great pride for us was receiving the prestigious Award of Honor from the esteemed Vice Chancellor, recognizing our contributions and entrepreneurial spirit. This event not only enhanced our brand visibility but also reinforced our commitment to delivering quality and style in the watch industry.
1.Sponsorship and Stall at Khalsa College – We proudly sponsored an event at Khalsa College, where we set up a stall to showcase the quality of our products/services.
2.Successful Sales and Engagement – Our presence at Khalsa College resulted in impressive sales and connections , demonstrating strong market interest and customer engagement.
3.Networking with Industry Leaders – Had the honour of meeting Mr. Charan Kamal, a renowned entrepreneur, and engaging in valuable discussions with him.
4.Interaction with Educational Leaders – Also had the privilege of meeting Mr. Bedi Sir , Assistant Director at I.K. Gujral Punjab Technical University, and the Principal of Khalsa College, enriching our network and learning from their experiences.
1.First Prize Winner in the Golden Group of Institutes Competition – Our team showcased a unique and innovative business model, earning the prestigious first prize in this intercollegiate competition.
2.Excellence in Innovation and Strategy – Recognized for our creative approach and strategic planning, which impressed the judges and industry experts alike.
3.Proud Achievement – This victory reflects our team’s hard work, collaboration, and dedication to delivering a solid, sustainable business model.
4.Competitive Edge – Outperformed numerous teams from top colleges, establishing our business model as a standout in the competition.
5.Gratitude for the Opportunity – We thank the Golden Group of Institutes for providing us with a platform to present our ideas and grow professionally.
1. Right now we have around 150+ Designs , and our manufacturing capacity is 7 watches per day or 200 watches per month but we are increasing it more and more in upcoming months we will take it to 18 watches per day or 500+ watches per month .
2. We’re feeling proud to announce that we are sponsoring Cricket Team in I.K. Gujral Punjab Technical University , Kapurthala Main Campus .
3. We’re manufacturing our own Smartwatches which is in under process due to some technical problems but we surely launch our Smart Watches within 5-6 Months (Max) .
NOW WE ARE THE BESTEST WATCH COMPANY IN AMRITSAR
Best Watch Shop in Amritsar