I am Arpit dhingra and in the small town of Jandiala Guru, time took on a new meaning in 1962 when my grandfather, a visionary and passionate watchmaker, founded Ashoka Watch Company. With skilled hands and a heart full of dreams, he opened the first counter dedicated to the artistry of timepieces. Initially focused on repairing watches, he soon expanded into selling renowned brands , bringing a piece of craftsmanship and elegance to the community.

For decades, Ashoka Watch Company became synonymous with trust and quality. However, life’s clock is unpredictable. On May 3, 2021, we faced a profound loss with the passing of my grandfather.

In the wake of his absence, my father stepped into his shoes, determined to honour his legacy and take ownership of Ashoka Watch Company.

Embracing the digital era, we expanded our presence online, launching our website and active profiles on Social Media. We made it our mission to reach every corner of India, ensuring that our grandfather’s legacy would live on in a new form.

As we navigated this transition, challenges emerged. Competing against established brands like Titan and Sonata wasn’t easy. We faced obstacles in supply chains, branding, and consumer loyalty. Yet, inspired by our grandfather’s resilience, we refused to back down.

This journey led us to a defining decision: to create our own brand under the Ashoka Watch Company name, affectionately branded as “AS.” Where we aimed to cater to every customer’s need and our promise to our customers was simple: quality, authenticity, and timeless elegance.

In September 2024, we successfully participated in an event held in Chandigarh Group of colleges , marking another milestone in our journey. With extreme warm connections , the event showcased our commitment to quality and innovation in watchmaking. This experience further motivated us to expand our reach and continue delivering excellence in timepieces.

In December 2024, We had the oppourtunity of participating in a prestigious event organized at Pitex. The event proved to be a great success, reflecting the strong response to our brand. We also had the opportunity to connect with esteemed industry leaders. These interactions provided valuable insights and networking opportunities.

On 3rd February 2025, We proudly sponsored an event at I.K. Gujral Punjab Technical University. As part of this event, we set up an exclusive stall, showcasing our latest collection of timepieces to a diverse audience. A moment of great pride for us was receiving the prestigious Award of Honor from the esteemed Vice Chancellor, recognizing our contributions and entrepreneurial spirit. This event not only enhanced our brand visibility but also reinforced our commitment to delivering quality and style in the watch industry.

1.Sponsorship and Stall at Khalsa College – We proudly sponsored an event at Khalsa College, where we set up a stall to showcase the quality of our products/services.

2.Successful Sales and Engagement – Our presence at Khalsa College resulted in impressive sales and connections , demonstrating strong market interest and customer engagement.

3.Networking with Industry Leaders – Had the honour of meeting Mr. Charan Kamal, a renowned entrepreneur, and engaging in valuable discussions with him.

4.Interaction with Educational Leaders – Also had the privilege of meeting Mr. Bedi Sir , Assistant Director at I.K. Gujral Punjab Technical University, and the Principal of Khalsa College, enriching our network and learning from their experiences.

1.First Prize Winner in the Golden Group of Institutes Competition – Our team showcased a unique and innovative business model, earning the prestigious first prize in this intercollegiate competition.

2.Excellence in Innovation and Strategy – Recognized for our creative approach and strategic planning, which impressed the judges and industry experts alike.

3.Proud Achievement – This victory reflects our team’s hard work, collaboration, and dedication to delivering a solid, sustainable business model.

4.Competitive Edge – Outperformed numerous teams from top colleges, establishing our business model as a standout in the competition.

5.Gratitude for the Opportunity – We thank the Golden Group of Institutes for providing us with a platform to present our ideas and grow professionally.

1. Right now we have around 150+ Designs , and our manufacturing capacity is 7 watches per day or 200 watches per month but we are increasing it more and more in upcoming months we will take it to 18 watches per day or 500+ watches per month .

2. We’re feeling proud to announce that we are sponsoring Cricket Team in I.K. Gujral Punjab Technical University , Kapurthala Main Campus .

NOW WE ARE THE BESTEST WATCH COMPANY IN AMRITSAR

Why Customers Choose Ashoka Watch Company ?

At Ashoka Watch Company, we don’t just sell timepieces — we build trust, style, and long-term relationships. Here’s why thousands of customers continue to choose us:

1. Trusted Brand, Indian Roots

Born in India, built for the world. Our legacy is rooted in quality craftsmanship, honesty, and transparency. We’re proud to be a brand that reflects Indian excellence.

2. Premium Quality at Honest Prices

We deliver stainless steel cases, durable quartz movements, and bold designs — all at prices that don’t break the bank. You get the look and feel of a premium watch without the markup.

3. 2-Year Movement Warranty

We stand by our craftsmanship. All Ashoka watches come with a 2-year movement warranty, so you can wear your style with peace of mind.

4. Doorstep Service & Support

Need help? We offer pickup and drop service for watch repairs in select cities — because your time matters to us.

5. Fast Shipping, Secure Packaging

From our warehouse to your wrist, we ensure quick delivery and safe packaging so your watch arrives ready to impress.

6. Real People, Real Support

Whether online or in-store, you’re always speaking with someone who cares. We’re a people-first brand with real-time assistance and dedicated support.

7. Made for Indian Conditions

Our watches are designed to handle Indian weather — from scorching summers to festive celebrations. Sweat-resistant straps, durable materials, and long-lasting finishes.

8. Perfect for Gifting

Ashoka Watches come in elegant packaging — ideal for birthdays, anniversaries, weddings, and corporate gifting. Give the gift of timeless style.

9. Growing Pan-India & Beyond

With a fast-expanding customer base and presence in multiple cities, we’re becoming a name you can count on — wherever you are in India.

10. Expert Craftsmanship

Each Ashoka timepiece is a result of skilled hands and quality materials. We pay attention to the little details — because that’s what sets a great watch apart.

11. Thousands of Happy Customers

Don’t just take our word for it. We’ve served thousands of satisfied customers who trust us for both quality and after-sales care.

12. Family-Owned, Customer-Focused

As a proudly family-run business, we treat every customer like one of our own. No corporate coldness — just real conversations and honest service.

13. Transparent Pricing, No Gimmicks

What you see is what you pay. No fake discounts, no hidden charges — just fair pricing for great products.

14. Stylish Yet Timeless Designs

Whether you’re a student, professional, or entrepreneur, our designs blend classic elegance with modern appeal.

15. Limited Editions & Signature Series

We offer exclusive collections that are not mass-produced — giving our customers something truly unique.

16. Customer Loyalty Program 

Our returning customers enjoy early access to new launches, special discounts, and loyalty benefits.

Best Watch Shop in Amritsar

Join Us for the Grand Prelaunch of Ashoka Eyewear
We are delighted to announce the grand prelaunch of Ashoka Eyewear, a proud extension of the Ashoka legacy in style and innovation. Set to take place at the luxurious Hotel Pullman in New Delhi Aerocity, this highly anticipated event will occur on July 11th at 2:00 pm. It promises to be an unforgettable experience, bringing together the Ashoka family to celebrate the next chapter in our journey.

Celebrating Heritage and Innovation
Ashoka Eyewear is not just a product; it is a symbol of vision, luxury, and legacy. Deeply rooted in our heritage and driven by unwavering innovation, this eyewear collection represents the values that the Ashoka name has upheld for generations. Attendees will have the opportunity to witness the unveiling of this remarkable collection, showcasing designs that fuse classic elegance with modern flair.

Mark Your Calendars for the Final Launch
We invite you to stay tuned for the official launch of Ashoka Eyewear, a momentous occasion coinciding with the birthday of the beloved father of our co-founder, Arpit Dhingra. This profoundly special day will mark not only the introduction of our luxury eyewear collection but also a celebration of family, tradition, and vision. We hope to create an emotional connection with our attendees, inspiring a genuine appreciation for both the artistry and craftsmanship embodied in Ashoka Eyewear.

As we head into this exciting new era of luxury fashion, we encourage you to join us on this journey. Experience firsthand the innovation and style that characterize Ashoka Eyewear. Your participation in this event is invaluable, and together, we can celebrate the legacy that has brought us to this extraordinary moment.

Ashoka Eyewear — A Vision of Timeless Elegance
Rooted in heritage, driven by innovation — Ashoka Eyewear marks the dawn of a bold new era in luxury fashion. As a proud extension of the iconic Ashoka Watch Company, our eyewear collection reflects the same values of precision, craftsmanship, and elegance that have defined our journey through the decades.

Crafted for the modern connoisseur, Ashoka Eyewear blends artistic design with cutting-edge technology to deliver frames that are as functional as they are fashion-forward. Each piece in our collection is more than an accessory — it is an expression of identity, a reflection of individuality, and a tribute to timeless sophistication.

Whether you’re stepping into a boardroom, walking city streets, or attending a special occasion, Ashoka Eyewear adds a layer of confidence and character to your presence. From sleek, minimal silhouettes to bold, avant-garde statements, our styles are designed to resonate with diverse personalities while maintaining our signature finesse.

Every frame is thoughtfully constructed with premium materials — ensuring comfort, durability, and impeccable detail. Our lenses offer exceptional clarity and protection, merging luxury with utility for the discerning wearer.

But Ashoka Eyewear is more than a product; it is a legacy in motion — inspired by the values and vision of the Dhingra family. Our launch is timed with profound significance, as we pay tribute to the late father of our Co-Founder, Arpit Dhingra. His principles of integrity, dedication, and excellence continue to guide everything we create.

Ashoka Eyewear stands as a symbol of vision — both literal and philosophical. It is about how we see the world, how we carry ourselves within it, and how we are remembered.

Welcome to a new perspective.
Welcome to Ashoka Eyewear — where legacy meets luxury, and every glance tells a story