In a world of fast fashion and faceless corporations, we believe our greatest strength isn’t just our watches—it’s our people. Ashoka Watch Company is a proudly family-run business, and that means we treat every customer like part of our own family.
Our company is guided by three leaders who share a single vision, each bringing a unique strength to our legacy.
Puneet Dhingra (Co-Founder & CFO)
As the son of our founder, Sh. Ramesh Chandra Dhingra, Puneet is the guardian of our legacy. He stepped in to carry his father’s torch, ensuring that the original values of the company—hard work, honesty, and a personal touch—remain at the heart of everything we do. For Puneet, this is more than a business; it’s an honor and a responsibility to the community his father built.
Arpit Dhingra (Co-Founder & CEO)
As the third generation, Arpit is the visionary evolving our legacy for the future. He understands that a watch isn’t just about telling time, but about living the moment. Arpit spearheaded our digital expansion and the creation of our “AS” brand, blending our family’s heritage with the desires of the modern Indian customer. He is dedicated to writing the next great chapter of our story.
Sonia Dhingra (Co-Founder & COO)
Sonia is the operational heart of Ashoka Watch Company, the one who transforms our vision into reality. Following the high standards set by her father-in-law in 1962, Sonia manages everything from production and inventory to vendor coordination and deliveries. She ensures that the trust and professionalism our brand is known for are reflected in every single order that leaves our hands.
When you choose Ashoka, you’re not just buying a product. You’re buying into a family’s promise—a promise of quality, integrity, and personal care that has been passed down for over 60 years.
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